@book{197332,
	author = {Mohr, Jakki J. and Sengupta, Sanjit.},
	title = {Marketing of high-technology products and innovations},
	publisher = {Pearson/Prentice Hall},
	year = {c2005.},
	address = {Upper Saddle River, N.J .},
	edition = {2nd ed.}
}