Argenti, P.A. <br/><br/>
The power of corporate communication  crafting the voice and image of your business 
Paul Argenti, Janis Forman. 
 - New York  McGraw-Hill  c2002. 
 - vii, 294 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references (p. 267-282) and index. 
<br/><br/><label>ISBN: </label>0071379495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Communication in organizations<br/>Corporations.--Public relations.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .A73 2002