Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management 
Christopher Lovelock, Lauren Wright. 
 - 2nd ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2002. 
 - xix, 436 p.  ill. (some col.)  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130404675 
<br/><br/><label>LCCN: </label>2001035072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--United States<br/>Service industries--Management.--United States
<br/><br/><label>LC Class. No.: </label>HD9981.5  / .L68 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8