Nykiel, Ronald A. <br/><br/>
Marketing in the hospitality industry 
Ronald A. Nykiel. 
 - 4th ed. 
 - East Lansing, Mich.  Educational Institute, American Hotel & Lodging Association  c2003. 
 - xiv, 337 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references (p. [327]-329) and index. 
<br/><br/><label>ISBN: </label>0866122540 
<br/><br/><label>LCCN: </label>2004269774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3  / .M3 N94 2003