Quintanilla, Ismael. <br/><br/>
Psicología del consumidor 
Ismael Quintanilla. 
 - Madrid  Prentice Hall  c2002. 
 - xv, 201 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. [191]-201). 
<br/><br/><label>ISBN: </label>8420537128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Psychological aspects.<br/>Consumers--Psychology.
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / Q85 2002