TY  - BOOK
AU  - Kotler,Philip
TI  - Los 80 conceptos esenciales de marketing de la A a la Z
SN  - 8420540110
AV  - HF5415 .K631218 2003
PY  - 2003///
CY  - Madrid
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Local
N1  - Translation of: Marketing insights from A to Z; Includes bibliographical references (p. 159-162) and index
ER  -