00698nam a2200181Ia 450000100070000000500170000700800410002402000220006505000260008710000260011324000450013924501280018426000420031230000250035450400640037950000520044365000210049527140220160527194419.0050109s2003    sp            001 0 spa d  a8420540110b35.0000aHF5415b.K631218 20031 aKotler, Philip,2LEMB10aMarketing insights from A to Z.lSpanish14aLos 80 conceptos esenciales de marketing de la A a la ZcPhilip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao.  aMadridbPearson/Prentice Hallcc2003.  axxii, 179 p.c24 cm.  aIncludes bibliographical references (p. 159-162) and index.  aTranslation of: Marketing insights from A to Z. 0aMarketing2Local