TY - BOOK AU - Cram,Tony TI - Los clientes que cuentan: nuevos retos en la atención al cliente SN - 8420530816 AV - HF 5415.5 .C7318 2003 PY - 2003/// CY - Madrid PB - Prentice Hall KW - Relationship marketing KW - Local KW - Customer loyalty KW - Customer relations N1 - Translation of: Customers that count : how to build living relationships with your most valuable customers; Includes bibliographical references and index ER -