TY  - BOOK
AU  - Self,Donald R.
AU  - Henley,Teri Kline
AU  - Wymer,Walter W.
TI  - Marketing communications for local nonprofit organizations: targets and tools
SN  - 0789017032 (pbk. : alk. paper)
AV  - HF5415 .M2936 2001
U1  - 658.80014 21
PY  - 2001///
CY  - New York
PB  - Best Business Books
KW  - Nonprofit organizations
KW  - Marketing
KW  - Local
KW  - Communication in marketing
N1  - "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001."; Includes bibliographical references and index
ER  -