targets and tools Self, Donald R. Henley, Teri Kline. Wymer, Walter W. text bibliography nyu New York Best Business Books c2001 2001 monographic eng

print

265 p. ill. 23 cm. Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors. "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001." Includes bibliographical references and index. Nonprofit organizations Marketing Communication in marketing HF5415 .M2936 2001 658.80014 M3455 0789017032 (pbk. : alk. paper) 2002018294 1101764 QBI DLC 020124 20160527194406.0 271254