Marketing communications for local nonprofit organizations targets and tools
Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors.
- New York Best Business Books c2001.
- 265 p. ill. 23 cm.
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001."
Includes bibliographical references and index.
0789017032 (pbk. : alk. paper)
1101764 QBI
2002018294
Nonprofit organizations--Marketing. Communication in marketing