Marketing communications for local nonprofit organizations targets and tools Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors. - New York Best Business Books c2001. - 265 p. ill. 23 cm.

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001."

Includes bibliographical references and index.

0789017032 (pbk. : alk. paper)

1101764 QBI

2002018294


Nonprofit organizations--Marketing.
Communication in marketing

HF5415 / .M2936 2001

658.80014 / M3455