TY  - BOOK
AU  - Weinstein,Art
AU  - Weinstein,Art
TI  - Handbook of market segmentation: strategic targeting for business and technology firms
T2  - Haworth series in segmented, targeted, and customized marketing
SN  - 0789021560 (alk. paper)
AV  - HF5415.127 .W45 2004
U1  - 658.802 22
PY  - 2004///
CY  - New York
PB  - Haworth Press
KW  - Market segmentation
KW  - Local
KW  - Psychographics
N1  - Rev. ed. of: Market segmentation. Rev. ed. c1994; Includes bibliographical references p. (225-232) and index
ER  -