TY  - BOOK
AU  - Atkin,Douglas
TI  - The culting of brands: when customers become true believers
SN  - 1591840279
AV  - HF5415.13 .A88 2004
U1  - 658.8343 22
PY  - 2004///
CY  - New York
PB  - Portfolio
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Local
KW  - Identity (Psychology)
KW  - Customer loyalty
N1  - Includes bibliographical references (p. 211-219) and index
ER  -