00837nam a2200265Ia 4500 271140 OCoLC 20170622112947.0 040114s2004 nyu b 001 0 eng 2004044283 1591840279 DLC DLC pcc PUXA HF5415.13 .A88 2004 658.8343 A873c 22 Atkin, Douglas. Local 55715 The culting of brands when customers become true believers Douglas Atkin. New York Portfolio 2004. xix, 230 p. 24 cm. Includes bibliographical references (p. 211-219) and index. Brand name products Marketing Management. Local 64903 113844 Identity (Psychology) Local Customer loyalty. Local 83489 195814 195814 0 0 ddc 0 658_834300000000000_A873C 0 evl 236869 10 10 1 2016-05-27 Amazon 16.47 385668 0 658.8343 A873c 80000002251174 2016-05-27 00:00:00 r:271140 6