Atkin, Douglas. <br/><br/>
The culting of brands  when customers become true believers 
Douglas Atkin. 
 - New York  Portfolio  2004. 
 - xix, 230 p.  24 cm. 
<br/><br/>Includes bibliographical references (p. 211-219) and index. 
<br/><br/><label>ISBN: </label>1591840279 
<br/><br/><label>LCCN: </label>2004044283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/>Identity (Psychology)<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A88 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / A873c