TY  - BOOK
AU  - Hartline,Michael D.
AU  - Bejou,David
TI  - Internal relationship management: linking human resources to marketing performance
SN  - 0789024608 (hard cover : alk. paper)
AV  - HF5415.13 .I579 2004
U1  - 658.8 22
PY  - 2004///
CY  - Binghamton, NY
PB  - Best Business Books
KW  - Marketing
KW  - Management
KW  - Local
KW  - Employee motivation
KW  - Job satisfaction
KW  - Organizational commitment
KW  - Personnel management
N1  - "Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004."; Includes bibliographical references and index
ER  -