Internal relationship management
linking human resources to marketing performance
Hartline, Michael D.
Bejou, David.
text
bibliography
nyu
Binghamton, NY
Best Business Books
c2004
2004
monographic
eng
110 p. ill. 23 cm.
Michael D. Hartline, David Bejou, editors.
"Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004."
Includes bibliographical references and index.
Marketing
Management
Employee motivation
Job satisfaction
Organizational commitment
Marketing
Personnel management
HF5415.13 .I579 2004
658.8 I6121
0789024608 (hard cover : alk. paper)
0789024616 (soft cover : alk. paper)
2004015938
DLC
040708
20160527194359.0
271123