Sánchez Sánchez, Carlos Raúl. Administración del precio en mercadotecnia Carlos Rául Sánchez Sánchez. - México Thomson 2003. - viii, 177 p. ill. 22 cm. Includes bibliography and index. ISBN: 9706862153 Subjects--Topical Terms: PricingMarketing LC Class. No.: HB236.A3 S26.2003 Dewey Class. No.: 658.816 / S669a