00848nam a2200253Ia 4500001000700000003000500007005001700012008004100029020001500070035002000085040001100105041001300116050002400129082002000153100003000173240005700203245014400260260005700404300003300461500002000494650002200514700002700536700003100563270770BIBL20160527194317.0050202s2003    mx a          001 0 spa d  a9706862803  a(OCoLC)42649026  aDQcDQ1 aspaheng00aHF5821b.O3418 200400a659.1bO357a3 E1 aO'Guinn, Thomas C.2Local10aAdvertising and integrated brand promotion.lSpanish10aPublicidad y comunicación integral de marcacThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción : Manuel Ortiz Staines.  aMéxico, DFbInternational Thomson Editorescc2004.  axxxvii, 757 p.bill.c29 cm.  aIncludes index. 0aAdvertising2LEMB1 aAllen, Chris T.2Local1 aSemenik, Richard J.2Local