Relaciones públicas  estrategias y tácticas 
Dennis L. Wilcox ... [et al.] ; traducción : Yago Moreno. 
 - 6a ed. 
 - Madrid  Pearson  c2001. 
 - xvii, 618 p.  ill.  25 cm. 
<br/><br/> Translation of: Public relations : strategies and tactis. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8478290419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.<br/>Business writing<br/>Mass media--Authorship.<br/>Public relations--Authorship.--United States
<br/><br/><label>LC Class. No.: </label>HM263  / .W4918 2001 
<br/><br/><label>Dewey Class. No.: </label>659.2  / P9761 E 2001