El
marketing según Kotler
cómo crear, ganar y dominar los mercados
Kotler on marketing. Spanish
Kotler, Philip
creator
text
bibliography
sp
Barcelona
Paidós
c1999
1999
monographic
spa
eng
310 p. ill. 22 cm.
specialized
Philip Kotler ; [traducción de Federico Villegas].
Translation of: Kotler on marketing , c 1999.
Includes bibliographical references and indexes.
Marketing
Management
8449307546
LPU
000616
20160527194214.0
270195