David, Fred R.

Strategic management concepts and cases Fred R. David. - 10th ed. - Upper Saddle River, N.J. Pearson Prentice Hall c2005. - xxxii, 432 p. ill. (some col.), maps 27 cm.

Includes bibliographical references and indexes.

0131503499

2004044452


Strategic planning
Strategic planning--Case studies.

HD30.28 / .D385 2005