Media management  a casebook approach 
Jan LeBlanc Wicks ... [et al.]. 
 - 3rd ed. 
 - Mahwah, NJ  Lawrence Erlbaum  c2004. 
 - x, 326 p.  ill.  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 301-314) and indexes. 
<br/><br/><label>ISBN: </label>0805847154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.