Kotler, Philip, <br/><br/>
El marketing de servicios profesionales 
Philip Kotler, Paul Bloom y Thomas Hayes ; prólogo de Fernando Trias de Bes. 
 - Barcelona  Paidós  2004. 
 - 422 p.  22 cm. 
 - Paidos empresa  100 .
<br/><br/> Translation of: Marketing professional services. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8449315247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.
<br/><br/><label>LC Class. No.: </label>HD8038  / .A1 K6718 2004