TY  - BOOK
AU  - MartÃ­n Salgado,Lourdes
TI  - Marketing polÃ­tico: arte y ciencia de la persuaciÃ³n en democracia
T2  - PaidÃ³s papeles de comunicaciÃ³n
SN  - 8449312388
AV  - JF2112 .M3 2002
PY  - 2002///
CY  - Barcelona
PB  - PaidÃ³s
KW  - Communication in politics
KW  - Local
KW  - Mass media and public opinion
KW  - Communication
KW  - Television and politics
KW  - Persuasion (Psychology)
KW  - Campaign literature
N1  - Includes bibliographical references (p. [269]-283)
ER  -