00853nam a2200241Ia 450000100070000000500170000700800410002402000150006505000210008010000360010124501010013725000110023826000310024930000190028049000500029950400560034965000370040565000420044265000250048465000350050965000350054465000320057926937720191121093333.0050315s2002    sp            000 0 spa d  a844931238800aJF2112b.M3 20021 aMartín Salgado, Lourdes2LEMB10aMarketing políticobarte y ciencia de la persuación en democraciacLourdes Martín Salgado.  a2a ed.  aBarcelonabPaidósc2002.  a283 p.c20 cm. 0aPaidós papeles de comunicaciónv372Local  aIncludes bibliographical references (p. [269]-283). 0aCommunication in politics2Local 0aMass media and public opinion.2Local 0aCommunication2Local 0aTelevision and politics2Local 0aPersuasion (Psychology)2Local 0aCampaign literature.2Local