Martín Salgado, Lourdes <br/><br/>
Marketing político  arte y ciencia de la persuación en democracia 
Lourdes Martín Salgado. 
 - 2a ed. 
 - Barcelona  Paidós  2002. 
 - 283 p.  20 cm. 
 - Paidós papeles de comunicación  37 .
<br/><br/>Includes bibliographical references (p. [269]-283). 
<br/><br/><label>ISBN: </label>8449312388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics<br/>Mass media and public opinion.<br/>Communication<br/>Television and politics<br/>Persuasion (Psychology)<br/>Campaign literature.
<br/><br/><label>LC Class. No.: </label>JF2112  / .M3 2002