01105nam a2200301Ia 4500 268729 OCoLC 20160527193911.0 021127s2002 sp b 000 0 spa d 8495787202 PL# PL# CGP spa eng PUXA HF 5415.2 .C7618 2002 21 658.834 C8991m E HF5415.2 .C7618 2002 Crawford, Frederick A. Local 81860 Myth of excellence. Spanish El mito de la excelencia los consumidores en esta etapa de cambio permanente no están recibiendo lo que realmente esperan Fred Crawford, Ryan Mathews ; [traducción, David Sempau]. Barcelona Empresa Activa c2002. 297 p. 24 cm. Nuevos paradigmas Local 143747 Includes bibliographical references. Marketing research Case studies. Local 131175 Shopping. Case studies. Local 169808 Consumer behavior Case studies. Local 79972 Mathews, Ryan. Local 132800 193893 193893 0 0 lc 0 HF_5415_200000000000000__C7618_2002 0 mbl 221737 12 12 20 2016-05-27 Plaza mayor 21.95 384391 0 HF5415.2 .C7618 2002 50000002173374 2016-05-27 00:00:00 r:268729 6 0 0 ddc 0 658_834000000000000_C8991M_E 0 evl 221744 10 10 1 2016-05-27 Dist. Plaza Mayor 21.95 381357 1 658.834 C8991m E 80000002226358 2016-12-05 00:00:00 2016-12-01 r:268729 6