Czinkota, Michael R. <br/><br/>
Marketing internacional 
Michael R. Czinkota, Ilkka A. Ronkainen. ; traducción : Manuel Ortiz Staines. 
 - 7th ed. 
 - México  Thomson  c2004. 
 - xxiii, 666, [42] p.  col. ill., col. maps  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9706863710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C953 2004 
<br/><br/><label>Dewey Class. No.: </label>658.84  / C9989i7 E