Kotler, Philip, <br/><br/>
Marketing para turismo 
Philip Kotler, John Bowen, James Makens ; traducción : Cristina Belló, Elena Blázquez, Raquel Nieto. 
 - 3rd ed. 
 - Madrid  Prentice Hall  c2004. 
 - xii, 565 p.  col. ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8420538957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 2003 
<br/><br/><label>Dewey Class. No.: </label>647.940688  / K874m3 E