00867nam a2200277Ia 4500001000700000003000600007005001700013008004100030010001700071015001500088020001800103040001800121042000800139050002200147082002200169100003000191245010300221250001100324260004700335300003600382504005300418650002200471650003800493700002700531700003100558268493OCoLC20160527193842.0090211s20092006ohua     b    001 0 eng    a  2008922770  aGBA2-49879  a9780324569407  aDLCcDLCdUKM  apcc00aHF5821b.O34 200300a659.1bO357a52211 aO'Guinn, Thomas C.2Local10aAdvertising and integrated brand promotioncThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.  a5. ed.  aMason, OhiobThomson/South-Westerncc2009.  axlii, 726 p.bcol. ill.c28 cm.  aIncludes bibliographical references and indexes. 0aAdvertising2LEMB 0aAdvertising media planning2Local1 aAllen, Chris T.2Local1 aSemenik, Richard J.2Local