Hawkins, Del I. <br/><br/>
Consumer behavior  building marketing strategy 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 7th ed. 
 - Boston, Mass.  McGraw-Hill  c1998. 
 - xxv, 760 p.  ill. (some col.)  26 cm.  1 computer disk (3 1/2 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256218951 (international ed.) 
<br/><br/><label>LCCN: </label>97001290  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Consumer behavior--United States.--Case studies.<br/>Market surveys--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/342/0973