TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger H.
TI  - Contemporary marketing research
SN  - 0538885076
AV  - HF5415.2 .M382 1998
U1  - 658.83 21
PY  - 1999///
CY  - Cincinnati, London
PB  - South-Western College Pub.
KW  - Marketing research
KW  - Local
N1  - Previous ed.: Minneapolis/St. Paul : West, 1996; Includes bibliographical references and index
ER  -