McDaniel, Carl. <br/><br/>
Contemporary marketing research 
Carl McDaniel, Jr., Roger Gates. 
 - 4th ed. 
 - Cincinnati  London  South-Western College Pub.  c1999. 
 - xxxvi, 780, [77] p.  ill. (some col.), col. map  26 cm. 
<br/><br/> Previous ed.: Minneapolis/St. Paul : West, 1996. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538885076 0324006039 (Text) 0324006020 (Disk) 
<br/><br/><label>LCCN: </label>98007413  
<br/><br/><label>Nat. Bib. No.: </label>GB99-02104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M382 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83