Marketing 96/97 
by John E. Richardson. 
 - 18th ed. 
 - Guilford, Conn.  Dushkin  1996. 
 - 240 p.  ill.  28 cm. 
 - Annual editions .
<br/><br/><label>ISBN: </label>0697315452 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Social aspects.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8