Lusch, Robert F.

Cases in retailing Robert Lusch, Patrick Dunne. - Cincinnati, Ohio South-Western College Pub. c1996. - vi, 207 p. ill. 24 cm.

Includes bibliographical references.

0538847913

95016259


Retail trade--United States.--Case studies.

HF5429.3 / .L87 1996

658.87 / L968c