TY  - BOOK
AU  - Lamb,Charles W.,Jr
AU  - Hair,Joseph F.,Jr
AU  - McDaniel,Carl
TI  - Essentials of Marketing
SN  - 032406861
AV  - HF5415 .L2624 2001
PY  - 2001///
CY  - Austria
PB  - South WesternCollege Pub.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -