00686nam a2200205Ia 450000100070000000500170000700800410002402000140006505000240007910000330010324500870013625000120022326000470023530000330028250400510031565000340036665000210040070000320042170000270045326670020200403094000.0040616e2001    au a   frb      1   eng    a03240686100aHF5415b.L2624 20011 aLamb, Charles W., Jr.2Local10aEssentials of MarketingcCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.  a2d. ed.  aAustriabSouth WesternCollege Pub.cc2001.  axxviii, 579 p.bill.c28 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local 0aMarketing2Local10aHair, Joseph F., Jr.2Local10aMcDaniel, Carl.2Local