Lamb, Charles W., Jr. <br/><br/>
Essentials of Marketing 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 2d. ed. 
 - Austria  South WesternCollege Pub.  c2001. 
 - xxviii, 579 p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>032406861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2001