TY  - BOOK
AU  - Johnston,Mark W.
AU  - Ford,Neil M.
AU  - Churchill,Gilbert A.
AU  - Marshall,Greg W.
AU  - Walker,Orville C.
TI  - Churchill/Ford/Walker's sales force management
T2  - McGraw-Hill/ Irwin series in marketing
SN  - 0072466480 (alk. paper)
AV  - HF5438.4 .C48 2003
U1  - 658.8/101 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Churchill, Gilbert A.
KW  - Sales management
KW  - Local
N1  - ESTE LIBRO INCLUYE UN DISCO; Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill; Includes bibliographical references (p. 563-582) and index
ER  -