social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings Wymer, Walter W. Samu, Sridhar. text bibliography nyu New York Best Business Books c2003 2003 monographic eng

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197 p. ill. 23 cm. Dimensions of business and nonprofit collaborative relationships / Walter W. Wymer, Jr., Sridhar Samu -- Marketing's role in cross-sector collaboration / James E. Austin -- Theory of alliances : partnership and partner characteristics / Easwar Iyer -- Dangerous donations? The effects of cause-related marketing on charity attitude / Debra Z. Basil, Paul M. Herr -- The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : do the good look better while the bad look worse? / Michal Strahilevitz -- Effect of cause-related marketing on attitudes and purchase intentions : the moderating role of cause involvement and donation size / Mahmood M. Hajjat -- A study on the effect of cause-related marketing on the attitude towards the brand : the case of Pepsi in Spain / Iñaki Garcia, Juan J. Gibaja, Alazne Mujika -- Cause-related marketing : keys to successful relationships with corporate sponsors and their customers / Linda I. Nowak, T.K. Clarke -- Revisting business and the arts / Derrick Chong -- When soloists form a choir : communication requirements of sustainability networks / Christiane E. Pfeiffer. Walter W. Wymer, Jr., Sridhar Samu, editors. "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1, 2003." Includes bibliographical references and index. Social marketing Social responsibility of business Corporate sponsorship Nonprofit organizations Marketing HF5414 .N66 2003 658.8 N814 0789019922 (alk. paper) 0789019930 (pbk. : alk. paper) 2002010556 DLC 020703 20160527193218.0 264917