02484nam a2200337Ia 4500 264917 OCoLC 20160527193218.0 020703s2003 nyua b 001 0 eng 2002010556 0789019922 (alk. paper) 0789019930 (pbk. : alk. paper) DLC DLC OCJ pcc PUXA ev HF5414 .N66 2003 658.8 N814 21 Nonprofit and business sector collaboration social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings Walter W. Wymer, Jr., Sridhar Samu, editors. New York Best Business Books c2003. 197 p. ill. 23 cm. "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1, 2003." Includes bibliographical references and index. Dimensions of business and nonprofit collaborative relationships / Walter W. Wymer, Jr., Sridhar Samu -- Marketing's role in cross-sector collaboration / James E. Austin -- Theory of alliances : partnership and partner characteristics / Easwar Iyer -- Dangerous donations? The effects of cause-related marketing on charity attitude / Debra Z. Basil, Paul M. Herr -- The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : do the good look better while the bad look worse? / Michal Strahilevitz -- Effect of cause-related marketing on attitudes and purchase intentions : the moderating role of cause involvement and donation size / Mahmood M. Hajjat -- A study on the effect of cause-related marketing on the attitude towards the brand : the case of Pepsi in Spain / Iñaki Garcia, Juan J. Gibaja, Alazne Mujika -- Cause-related marketing : keys to successful relationships with corporate sponsors and their customers / Linda I. Nowak, T.K. Clarke -- Revisting business and the arts / Derrick Chong -- When soloists form a choir : communication requirements of sustainability networks / Christiane E. Pfeiffer. Social marketing. Local 171796 Social responsibility of business Local 171830 Corporate sponsorship Local 80957 Nonprofit organizations Marketing. Local 143176 Wymer, Walter W. Local 191040 Samu, Sridhar. Local 164361 Journal of nonprofit & public sector marketing. 190982 190982 0 0 ddc 0 658_800000000000000_N814 0 evl 200694 10 10 1 2016-05-27 Amazon 24.95 374955 0 658.8 N814 80000002189432 2016-05-27 00:00:00 r:264917 6