Nonprofit and business sector collaboration  social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings 
Walter W. Wymer, Jr., Sridhar Samu, editors. 
 - New York  Best Business Books  c2003. 
 - 197 p.  ill.  23 cm. 
<br/><br/> "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1, 2003." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Dimensions of business and nonprofit collaborative relationships / Walter W. Wymer, Jr., Sridhar Samu -- Marketing's role in cross-sector collaboration / James E. Austin -- Theory of alliances : partnership and partner characteristics / Easwar Iyer -- Dangerous donations? The effects of cause-related marketing on charity attitude / Debra Z. Basil, Paul M. Herr -- The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : do the good look better while the bad look worse? / Michal Strahilevitz -- Effect of cause-related marketing on attitudes and purchase intentions : the moderating role of cause involvement and donation size / Mahmood M. Hajjat -- A study on the effect of cause-related marketing on the attitude towards the brand : the case of Pepsi in Spain / Iñaki Garcia, Juan J. Gibaja, Alazne Mujika -- Cause-related marketing : keys to successful relationships with corporate sponsors and their customers / Linda I. Nowak, T.K. Clarke -- Revisting business and the arts / Derrick Chong -- When soloists form a choir : communication requirements of sustainability networks / Christiane E. Pfeiffer. 
<br/><br/><label>ISBN: </label>0789019922 (alk. paper) 0789019930 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2002010556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Social responsibility of business<br/>Corporate sponsorship<br/>Nonprofit organizations--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .N66 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / N814