TY  - BOOK
AU  - Mogel,Leonard
TI  - The newspaper: everything you need to know to make it in the newspaper business
SN  - 0883622351
AV  - PN4734 .M57 2000
U1  - 070.1/72 21
PY  - 2000///
CY  - Pittsburgh
PB  - GATFPress
KW  - Newspapers
KW  - Local
KW  - Journalism
KW  - Vocational guidance
KW  - United States
KW  - Newspaper publishing
N1  - Includes bibliographical references (p. 241-242); 1; A short history of newspapers --; The major categories of newspapers --; The big ten of newspaper companies --; The three Titans : USA TODAY, The Wall Street Journal, and The New York Times --; 5; The big world of small newspapers --; 6; The table of organization of a daily newspaper --; 7; Digging for the truth and creating a new product every day : writing departments of a newspaper --; 8; The Sunday papers, features, comics, syndication, and the tabloids --; 9; A close look at the Associated Press and the news-gathering services --; 10; Rewarding journalistic excellence : the Pulitzers and other awards --; 11; Radical revamps, creative changes, and the visual view --; 12; All you need to know about newspaper operations and production, for now --; 13; Winning the circulation war --; 14; Advertising : the big payoff for newspapers --; 15; Newspaper marketing and promotion --; 16; Newspapers and new media --; 17; The Newspaper Association of America and other newspaper groups --; 18; Editor & Publisher and other journalism publications --; 19; Deals, trends, and countertrends --; 20; The case for journalism school --; 21; Tips and sage advice on the job hunt
ER  -