The everything you need to know to make it in the newspaper business Mogel, Leonard. creator text bibliography pau Pittsburgh GATFPress c2000 2000 monographic eng 248 p. col. ill. 28 cm. 1. A short history of newspapers -- The major categories of newspapers -- The big ten of newspaper companies -- The three Titans : USA TODAY, The Wall Street Journal, and The New York Times -- 5. The big world of small newspapers -- 6. The table of organization of a daily newspaper -- 7. Digging for the truth and creating a new product every day : writing departments of a newspaper -- 8. The Sunday papers, features, comics, syndication, and the tabloids -- 9. A close look at the Associated Press and the news-gathering services -- 10. Rewarding journalistic excellence : the Pulitzers and other awards -- 11. Radical revamps, creative changes, and the visual view -- 12. All you need to know about newspaper operations and production, for now -- 13. Winning the circulation war -- 14. Advertising : the big payoff for newspapers -- 15. Newspaper marketing and promotion -- 16. Newspapers and new media -- 17. The Newspaper Association of America and other newspaper groups -- 18. Editor & Publisher and other journalism publications -- 19. Deals, trends, and countertrends -- 20. The case for journalism school -- 21. Tips and sage advice on the job hunt. specialized by Leonard Mogel. Includes bibliographical references (p. 241-242). n-us--- Newspapers Journalism Vocational guidance United States Newspaper publishing PN4734 .M57 2000 070.1/72 0883622351 99064460 DLC 990611 20160527193211.0 264839