02114nam a2200289Ia 4500 264839 OCoLC 20160527193211.0 990611e2000 paua frb 000 0 eng 99064460 0883622351 DLC DLC NOR OCLCQ n-us--- PUXA PN4734 .M57 2000 070.1/72 21 22 070.172 M696n Mogel, Leonard. Local 137474 The newspaper everything you need to know to make it in the newspaper business by Leonard Mogel. Pittsburgh GATFPress c2000. 248 p. col. ill. 28 cm. Includes bibliographical references (p. 241-242). 1. A short history of newspapers -- The major categories of newspapers -- The big ten of newspaper companies -- The three Titans : USA TODAY, The Wall Street Journal, and The New York Times -- 5. The big world of small newspapers -- 6. The table of organization of a daily newspaper -- 7. Digging for the truth and creating a new product every day : writing departments of a newspaper -- 8. The Sunday papers, features, comics, syndication, and the tabloids -- 9. A close look at the Associated Press and the news-gathering services -- 10. Rewarding journalistic excellence : the Pulitzers and other awards -- 11. Radical revamps, creative changes, and the visual view -- 12. All you need to know about newspaper operations and production, for now -- 13. Winning the circulation war -- 14. Advertising : the big payoff for newspapers -- 15. Newspaper marketing and promotion -- 16. Newspapers and new media -- 17. The Newspaper Association of America and other newspaper groups -- 18. Editor & Publisher and other journalism publications -- 19. Deals, trends, and countertrends -- 20. The case for journalism school -- 21. Tips and sage advice on the job hunt. Newspapers Local 142564 Journalism Vocational guidance United States. Local 118342 Newspaper publishing Local 142562 190932 190932 0 0 ddc 0 070_172000000000000_M696N 0 evl 200314 10 10 1 2016-05-27 Amazon 40.00 378824 0 070.172 M696n 80000002209842 2017-05-18 00:00:00 r:264839 6