The newspaper everything you need to know to make it in the newspaper business
by Leonard Mogel.
- Pittsburgh GATFPress c2000.
- 248 p. col. ill. 28 cm.
Includes bibliographical references (p. 241-242).
A short history of newspapers -- The major categories of newspapers -- The big ten of newspaper companies -- The three Titans : USA TODAY, The Wall Street Journal, and The New York Times -- The big world of small newspapers -- The table of organization of a daily newspaper -- Digging for the truth and creating a new product every day : writing departments of a newspaper -- The Sunday papers, features, comics, syndication, and the tabloids -- A close look at the Associated Press and the news-gathering services -- Rewarding journalistic excellence : the Pulitzers and other awards -- Radical revamps, creative changes, and the visual view -- All you need to know about newspaper operations and production, for now -- Winning the circulation war -- Advertising : the big payoff for newspapers -- Newspaper marketing and promotion -- Newspapers and new media -- The Newspaper Association of America and other newspaper groups -- Editor & Publisher and other journalism publications -- Deals, trends, and countertrends -- The case for journalism school -- Tips and sage advice on the job hunt. 1. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.
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Newspapers Journalism--Vocational guidance--United States. Newspaper publishing