TY - BOOK AU - Nykiel,Ronald A. TI - Marketing your business: a guide to developing a strategic marketing plan T2 - Best Business Books SN - 0789017695 AV - HF5415.135 .N957 2003 U1 - 658.8101 21 PY - 2003/// CY - Binghamton, N.Y., Northam PB - Haworth, Roundhouse KW - Marketing KW - Decision making KW - Local KW - Business planning KW - Management KW - Planning N1 - Includes bibliographical references(p.305-306) a glossary and index ER -