TY  - BOOK
AU  - Brooke,Michael Z.
AU  - Mills,William R.
TI  - New product development: successful innovation in the marketplace
SN  - 0789015668
AV  - HF5415.153 .B76 2003
U1  - 658.5/75 21
PY  - 2003///
CY  - New York
PB  - International Business Press
KW  - New products
KW  - Local
N1  - Includes bibliographical references (p.209) and indexes
ER  -