Brooke, Michael Z. <br/><br/>
New product development  successful innovation in the marketplace 
Michael Z. Brooke, William R. Mills. 
 - New York  International Business Press  c2003. 
 - xxiv, 219 p.  24 cm. 
<br/><br/>Includes bibliographical references (p.209) and indexes. 
<br/><br/><label>ISBN: </label>0789015668 0789015676(hardcover)  34.95 
<br/><br/><label>LCCN: </label>2002068763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .B76 2003 
<br/><br/><label>Dewey Class. No.: </label>658.5/75